If retailers want shoppers to feel confident about buying online Cheap Nike Free , they should embrace the power of user feedback.According to a new study, nearly three quarters of U.S. consumers (and 71 percent of global consumers) consider product ratings to be “important” or “very important” to their purchasing decisions online. Global strategy and marketing consultancy Simon-Kucher & Partners surveyed about 6,400 consumers in 23 countries worldwide, and found that a simple, easy-to-navigate ratings system can give shoppers peace of mind, leading to better conversion rates and fewer unnecessary returns.“They feel better informed, make fewer bad purchases, and say they receive better quality products,” said Ricardo Rubi, a partner at the firm specializing in retail strategy. “With product ratings, the balance of power is shifting toward the customer https://www.thetopsneaker.com/nike-react-men , as they are less reliant on marketing promises and advertising messages from providers."While some companies might fear relinquishing control over their messaging online, offering reviews conveys a sense of confidence in the quality of a product — essential in an era when customers are demanding increased transparency from the brands they buy from. Particularly in categories that can be tricky to fit, such as shoes, ratings and reviews can be the difference between a customer checking out and abandoning their cart, and even more significantly, the difference between a purchase being kept and being returned.Returns are a costly problem for online retailers, which see a typical return rate of between 15 to 30 percent (and even higher for apparel and accessories). According to statistics portal Statista, U.S. return delivery costs reached $381 billion in 2017, and are expected to reach $550 billion by 2020.According to the survey, shoppers' basket size might even be bigger when they do finally click "buy": 19 percent of respondents said they would be willing to pay more for products with higher ratings.Almost half also said they regularly read reviews before making a purchase, which benefits retailers that offer a robust ratings system. On Nike's e-commerce site www.thetopsneaker.com , for instance, shoppers can read dozens of reviews for many pairs of sneakers. Department stores like Nordstrom and Macy's excel in this area, too, offering the option of sorting by top-rated products in addition to standard criteria like price and newness.Want more?How Online Reviews Can Help You Find the Perfect-Fitting Pair of ShoesWhy a Five-Star Review Isn’t Always a Good Thing for Your Business Talk of a signature shoe for NBA star Giannis Antetokounmpo has been going on for quite some time now. And today, Nike exec Mark Parker shed some light on when it will hit stores.During the Nike Inc. Q3 conference call, the company's chairman, president and CEO stated Antetokounmpo's debut shoe will arrive during the 2019 NBA Playoffs."Building on the energy of the NBA playoffs, Giannis will cap off his incredible season with the reveal of his first signature shoe," Parker said on the call.Antetokounmpo will join Nike's exclusive team of NBA players with signature shoes, a roster that includes LeBron James, Kyrie Irving Cheap Yeezy , Kevin Durant, Paul George and retired NBA great Kobe Bryant.Throughout the season, Antetokounmpo — widely known as the "Greek Freak" — has laced up Bryant's signature styles including the Kobe AD and the Kobe 4 Protro.Antetokounmpo is a bonafide superstar in the sport. The 6-foot-11 baller has led the Milwaukee Bucks to the top of the Eastern Conference standings and was the conference's top vote getter for the 2019 NBA All-Star Game. He's averaging 27.5 points, 12.7 rebounds and 6 assists per game this season.Nike Inc. today reported its sales in North America grew 7 percent in Q3 to $3.8 billion, missing the $3.9 billion mark that analysts had predicted. The company's shares stumbled in after hours trading. Overall, the company reversed its year-ago losses to post Q3 profits of $1.1 billion, or 68 cents per share, besting the 65 cents per share analysts had predicted. Revenues also gained 7 percent year over year to hit $9.6 billion, in line with what market watchers had expected.Want more?Nordstrom and Nike Are Celebrating Air Max Day With a Campaign Highlighting Young Creatives Doing Big ThingsNike Q3 Earnings: No Signs of Slowing Down, Says Analysts